![]() And in contrast to artists of our day who are only rewarded for criticizing their own societies, El Greco ran the real risk of loss of livelihood and even pain and death. Joy explained to us that El Greco's depiction of the Crucifixion and the martyrdom of the saints usually included a Spanish soldier or noble with the clear implication that they too were instruments of cruelty and evil in the world. Interesting that even in that early time a painter like El Greco would dare to insert into his paintings subtle and not-so-subtle criticisms of the society in which he lived, the government of Spain and even the King he served. The work of El Greco is completely different but also very compelling. Absolutely mind-blowing and Joy gave us such an interesting discussion of the painting, the painter and all of Philip II's collection. The highlight for us of the first part was the art of Hieronymus Bosch, particularly The Last Judgement. The tour in four parts: the art collection of Philip II which was mostly created by artists not from Spain but included the greatest artist living in the latter half of the 16th century El Greco Velazquez and finally Goya. The Prado has an almost infinite wealth of great art works but Joy had carefully planned a sampling of the greatest art on the planet. We met at the Prado art museum and Joy had everything arranged so there was no delay getting in. We had a fantastic day with Joy, our guide from Devour Madrid.
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![]() They might like crazy, over-the-top messaging or they may respond best to something that’s simple and direct. Pro tip: Test to know what works best for your audience. You’ll see examples in the small “button” ads that appear on major news sites. ![]() If you feel so moved, and your testing shows it’s working, you can get a little crazy. Just make your point clearly and concisely. Pro tip: Don’t try to be overly creative. Next up, this highly successful online ad simply provides a relatively basic headline, a photo of the product, plus an image of a young golfer-showing some happiness. Pro tip: You don’t have to get super-creative to grab someone’s attention. The attention grabbers were the “seasoned” women complaining about their hamburgers. The question entered the public’s lexicon. In the 1980s, Wendy’s got the attention of the hamburger-eating public with the famous “Where’s the Beef” ads. Let’s take a look at some additional examples. That excites people’s imagination, which gets their attention. ![]() Pro tip: Make a connection no one else has made before. Note their definition of impact: that quality in an advertisement which strikes suddenly against the reader’s indifference and enlivens his mind to receive a sales message.Ī super definition of “grabbing” the attention of the reader. Here’s a famous ad from the 1930s for advertising agency Young and Rubicam. Let’s take a look at some attention-grabbing ads and websites If you’re working on a website or landing page yourself, then job #1 is to get people’s attention so they keep reading. My job is to select images, decide if an MP3 might work, write a video script, consider illustrations, and, of course, test the headline. You might think, as a copywriter, I focus only on #3. So when you’re working on a Web page and you want to grab people’s attention, you have these weapons. It’s difficult to fit a full-size tank on a Web page. Some companies place young and attractive women outside the booth to garner attention there’s no scientific data on the effectiveness of this tactic, but nobody at the show seems to complain.Īt the 2014 show, Callaway used this tactic to get my attention. It’s a challenge to differentiate one booth from another.Īll the clothing booths look pretty much the same: beautiful clothes, beautiful people.Īll the equipment booths look about the same: the latest clubs and balls with photos of the latest clubs and balls. I go because I write copy for a golf client. In three halls, each the size of a jumbo jet hangar, 45,000 of my closest friends gathered to meet and conduct golf business. I just returned from the PGA Merchandise Show in Orlando. Sometimes it’s easy to get people’s attention In fact, there’s a classic copywriting formula called AIDA. The secret is AIDAĪs a direct response copywriter, my first responsibility is to work out a way to grab the reader’s attention. But the first step is understanding how to get people to pay attention to your message. If you’re a small business owner or the marketing manager of a mid-size company, you don’t have to spend millions. They hire large agencies and, together, they spend hours in meetings creating ads so you pay attention to them-and not the competition. Large corporations spend millions crafting ways to grab your attention. If I spend approximately 16 hours awake, that’s 960 minutes and thus, in New York City, I see, on average, some type of advertising message every 20 seconds-depending on where my day takes me. You see advertising on the lower part of the turnstile but look super-closely and you’ll see advertising on the actual turnstile bar-in pink. Here’s an example from the turnstiles on the New York subway. Here in the Big Apple, it seems every space anyone can see is available: sides of buildings… stairs on the subway… bus shelters… taxi interiors… elevator walls… restaurant bathrooms… jackets… beer glasses (I’m told). Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising and marketing messages a day.Īs I write, I’m in New York City and I probably see well over 5,000 messages during my waking hours. ![]() And the best part is that these awesome jumpsuits come in both adult and kids sizes as well, so you can dress up right alongside your little ones to form your own ghost-hunting squad! You’ll look as though you’re ready to hit New York on the hunt for ghosts, and you can be as awesome and as fun as Abby, Jillian, Erin, and Patty when you suit up in one of their signature Ghostbusters costumes. Much like the original styles, the costumes for the Ghostbusters remake feature a tan jumpsuit and matching accessories, but the new ones feature the reflective orange stripes. And the results were, for the most part, pretty great! Your kids now have a Ghostbusters film of their own, with awesome new characters to look up to-and you now have awesome new costumes to wear! Either way, this awesome film had the same, fun flair as the original, but included a new and more modern take that could connect better with younger audiences. Okay, so maybe you liked the original Ghostbusters and saw it once or twice, but you ended up loving the remake much more-or you love the original and the new remake made you just as excited as you were when you were younger. You never know what ghosts you might run into out there, so it’s always better to be prepared like any true Ghostbuster would! So if you want to take on all of the strange things in your neighborhood, then you better do it in style and shop Spirit Halloween for your new Ghostbusters costume! Whether you’re getting ready for Halloween, a costume party, or getting a cosplay for the next big convention, these costumes are absolutely perfect for any dress up occasion! And if you want to make your look as detailed as possible, then make sure to strap on a proton pack before you head out on your ghost-hunting adventure. These classic tan jumpsuits feature the Ghostbusters signature logo, along with accessories to help complete the look, so they’re sure to make you ready for Halloween in no time at all! If you’re a die-hard fan who’s loved the films ever since childhood, then we know just how excited you probably are right now! And why shouldn’t you be? You can finally suit up in your very own Ghostbusters jumpsuit that fits your style! A classic jumpsuit will let everyone know that you’ve been a fan since the get-go, and that you’ll take on any oversized marshmallow that crosses your path. ![]() And who knows?! You may just be a few clicks away from making this Halloween the best one yet by turning it into a ghost-hunting adventure! Either way, you’ll find all the information you need about our Ghostbusters collection right here! So go on, keep reading and maybe even look at our selection. Maybe you haven’t seen the newest Ghostbusters film, or you’re trying to help your kids pick out the perfect costume for their Halloween adventures. Not sure which style is right for you? Never fear you’ll find a quick breakdown of our selection of Ghostbusters costumes and accessories below. If there’s something strange in the neighborhood, who ya gonna call?! Ghostbusters is an iconic series has lasted from one generation to the next-and it’s a favorite of ours, as well! That being said, Ghostbusters fans everywhere are going to be excited to know that, here at Spirit, we offer a wide selection of Ghostbusters costumes and accessories that are perfect for Halloween or any ghost-hunting occasion! From saving New York City and designing high-tech proton packs to trick-or-treating and winning the costume contest, these awesome Ghostbuster costumes for kids as well as adults will have you ready to take on any paranormal adventure in style. ![]() Though far too extensive to cover here, we will mention a few of the more popular and familiar Jaspers, some with their own pages and additional metaphysical properties. Many are named for the regions where they are mined others are named by those who discovered them. There is a wide variety of Jaspers, characterized by color, form, and similarities to places or animals found in nature. ![]() Its name is derived from the Greek iaspis, meaning “agate,” the Assyrian ashpu, and the Hebrew jashpeh. Jasper is colored by oxides of iron and known for its deep earthy tones of red, yellow, brown and green, sometimes in shades of blue or purple, and displays wonderful contrasts in its banding, inclusions, “pictures,” and small circular patterns. It occurs in nodules or as fillings in fissures and may be found all over the world, in nearly every color. ![]() Fibrous and grainy varieties of Quartz are often grouped together and referred to as Chalcedony, though Jasper’s microcrystals are laid out in large, sugar-like grains rather than the fibrous layers of Chalcedony or Agate. Jasper is a dense, opaque, microcrystalline variety of Quartz. To the medieval world and the Native Americans, Jasper was “the rain bringer” and highly regarded as a stone for dowsing. It was the twelfth stone in the Breastplate of the Jewish High Priest, and the apostle Peter is supposed to have derived his name from Jasper, the rock upon which Christ would build his church. It was highly utilized in many cultures for engraving cylinder seals, signet rings, and special talismans depicting astrological and religious images. Amulets of Jasper were carved by the Egyptians with symbols and inscriptions from the Book of the Dead and buried with mummified remains for safe passage in the after life. Worn by shamans, priests and kings, it was considered sacred and a powerful protection stone, for both the physical world and in the spiritual realm. Historically, Jasper is traceable to all ancient peoples and civilizations. Its presence balances the aura to a level of wholeness and peace, and acts as a reminder that one is not here on the physical plane simply for oneself, but to bring joy and substance to others. Known as the “Supreme Nurturer,” Jasper is a stone of grounding and stability, providing comfort and security, strength and healing. It encourages one to celebrate moments of isolation to absorb, reflect, and connect with these energies and enkindles an awareness of the spiritual connection we hold with all living things. It enables one to be more present in the physical body and conscious of Nature and one’s surroundings. Each stone is a masterpiece of the Creator, bold and primitive in style, solid and earthy in form, with a warm, harmonious energy that resonates with the primal self.Īn elemental Earth stone, Jasper’s frequency is slow and constant, aligned with the electromagnetic energies of the planet. ![]() The unique artistry of Jasper is that of Nature itself – golden sunshine, a nighttime sky, poppy fields or a deep green forest, desert sands, the undulating ocean, red rock canyons, sweeping mountains. Shop for Jasper Introduction to the Meaning and Uses of Jasper Your On-Line Guide to The Healing Energies, Metaphysical Properties, Legendary Uses and Meaning of Jasper The Crystal Vaults Comprehensive Illustrated Guide to Crystals ![]() This status code is triggered for various reasons and signifies that while the server understood the request, it refuses to grant access.Ī 403 status code can occur for the following reasons: The HTTP status code 403 is used by the server to indicate that access to the requested resource is forbidden. Reasons for HTTP Status Code 403: Forbidden In WebDAV, the 403 Forbidden response will be returned by the server if the client issued a PROPFIND request but did not also issue the required Depth header or issued a Depth header of infinity. ![]() Microsoft IIS responds in the same way when directory listings are denied in that server. Some administrators configure the Mod proxy extension to Apache to block such requests and this will also return 403 Forbidden. The Apache web server returns 403 Forbidden in response to requests for URL paths that corresponded to file system directories when directory listings have been disabled in the server and there is no Directory Index directive to specify an existing file to be returned to the browser. If the request already included Authorization credentials, then the 401 response indicates that authorization has been refused for those credentials." (RFC 2616) The response MUST include a The client MAY repeat the request with a suitable Authorization header field (section 14.8). Įrror 403: "The server understood the request, but is refusing to authorize it." (RFC 7231) Įrror 401: "The request requires user authentication. HTTP 403 provides a distinct error case from HTTP 401 while HTTP 401 is returned when the client has not authenticated, and implies that a successful response may be returned following valid authentication, HTTP 403 is returned when the client is not permitted access to the resource despite providing authentication such as insufficient permissions of the authenticated account. The server understood the request, but will not fulfill it, if it was correct. HTTP 403 is an HTTP status code meaning access to the requested resource is forbidden. ![]() È divenuto il secondo ingresso nella top ten della Hot 100 statunitense per entrambi gli interpreti. Nella Billboard Hot 100 Rockstar ha debuttato alla 9ª posizione nella pubblicazione del 2 maggio 2020, grazie a 10 000 copie digitali e 28,1 milioni di riproduzioni in streaming. Secondo l' International Federation of the Phonographic Industry Rockstar è risultato l'8º brano più venduto a livello globale nel corso del 2020 con un totale di 1,45 miliardi di stream equivalenti. Cyrus Taghipour – assistenza al missaggio.Roddy Ricch) ( BLM Remix) – 3:24įormazione Musicisti Il video musicale, diretto dai Reel Goats, è stato reso disponibile il 26 giugno 2020. Il brano è stato successivamente esibito dai due interpreti alla 63ª edizione dei Grammy Award, accompagnati da Anthony Hamilton e un violinista. DaBaby ha poi eseguito il brano in un medley con Peep Hole Blind agli MTV Video Music Awards il 30 agosto 2020 e nell'ambito degli MTV Europe Music Awards 2020 sempre in un medley contenente Blind e Practice. Promozione ĭaBaby e Roddy Ricch hanno presentato Rockstar ai BET Awards il 28 giugno 2020. Il brano è stato prodotto da SethInTheKitchen e scritto dallo stesso interprete insieme a Ross Joseph Portaro IV e Rodrick Wayne Moore Jr., in arte Roddy Ricch, e vede la partecipazione di quest'ultimo. Jonathan Lyndale Kirk, better known as DaBaby, is an American rapper, singer, and songwriter from Charlotte, North Carolina.Descrizione Rockstar song released on Apby American rapper DaBaby, featuring guest vocals from American rapper Roddy Ricch Interscope Records’ Caroline Diaz Helped Make DaBaby a ‘Rockstar’ & Became an A&R VP at 25 – billboard 1 on Billboard’s Songs of the Summer chart (dated Aug. If I had to choose it, murder what she wroteĭaBaby’s “Rockstar,” featuring Roddy Ricch, tallies a 10th week at No. ![]() Had it on me, thirty thousand, thought it was my last day I was solo when the opps caught me at the gas station ![]() If he talkin’ on the yard, the pen’ dogs’ll take his chinīuy blocks in the hood, put money in the streets Twelve hundred horsepower, I get lost in the wind We spin his block, got the rebound, Dennis Rodmanįool me one time, you can’t cross me again My junior popped him and left him lopsided, yeah, yeah Slide on opps’ side and flip the block back, yeah, yeah I got the mop, watch me wash ’em like detergentĪnd I’m ballin’, that’s why it’s diamonds on my jersey ‘Cause the codeine had a young nigga swervin’ Keep a Glocky when I ride in the Suburban Soon as you up me on that nigga, get to bustin’ (Woo, yeah)Īnd if I ain’t enough, go get the chop (Yeah, yeah) Long as you know that, don’t let nobody tell you different ‘Fore I let another nigga do somethin’ to you My daughter a G, she saw me kill a nigga in front of her before the age of two PTSD, I’m always waking up in cold sweats like I got the flu She know what I do, she know ‘fore I run from a nigga, I’ma pull it out and shoot (Boom) ![]() She know that her baby boy was always guaranteed to get the loot I’m really the baby, she know that her youngest son was always guaranteed to get the money (Okay, let’s go) Just talked to my mama, she hit me on FaceTime just to check up on me and my brother I’m ready to air it out on all these niggas, I can see ’em runnin’ I got a big drum, it hold a hundred, ain’t goin’ for nothin’ Know you heard me say, “You play, you lay,” don’t make me push the buttonįull of pain, dropped enough tears to fill up a fuckin’ bucket I’m ready to hop out on a nigga, get to bustin’ It’s safe to say I earned it, ain’t a nigga gave me nothin’ (Yeah, yeah, yeah) Soon as you up me on that nigga, get to bustin’ (Woo) You better let me go the day you need me (Woo) My Glock told me to promise you gon’ squeeze me (Woo) This ain’t no guitar, bitch, this a Glock (Woo) With the pistol on my hip like I’m a cop (Yeah, yeah, yeah) ![]() We can ship to virtually any address in the world. We'll notify you via e-mail of your refund once we've received and processed the returned item. If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. ![]() This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days). You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.). You may return most new, unopened items within 30 days of delivery for a full refund. Explore our catalog and upgrade your decor with the precision and sophistication of the La Crosse Atomic Wall Clock today. Whether in your home, office, or workspace, this clock not only keeps you punctual but also enhances your decor with its elegant design. The La Crosse Atomic Wall Clock is more than just a timepiece it's a statement of precision and style. Elevate Your Decor with the La Crosse 12" Atomic Wall Clock Large 12" Diameter: With its sizable 12-inch diameter, the La Crosse Atomic Wall Clock is easily readable from a distance. Stylish Metal Frame: The clock boasts a sleek metal frame that adds a touch of sophistication to any room. Key Features of the La Crosse 12" Atomic Wall Clockĭiscover the outstanding features that set the La Crosse Atomic Wall Clock apart:Ītomic Accuracy: This clock receives radio signals to ensure pinpoint accuracy, automatically adjusting for Daylight Saving Time. At Shiffler Equipment Sales, we understand the importance of a reliable and stylish wall clock, and the La Crosse Atomic Wall Clock delivers on both fronts. Introducing the La Crosse 12" Atomic Wall Clock, the perfect fusion of precision timekeeping and elegant design. Upgrade your decor today! La Crosse 12" Atomic Wall Clock: Precision Meets Style Atomic time (with optional manual set option) - 4 time zones: Eastern, Central, Mountain, Pacific - 12" Diameter - Manual Reset Button - Stainless Steel Frame - Requied: 1 "AA" Alkaline battery (not included) La Crosse 12" Atomic Wall Clock - Precision Timekeeping with StyleĮxplore the La Crosse 12" Atomic Wall Clock, a stylish and accurate timepiece that ensures precision timekeeping in any space. Classroom Whiteboards & Visual Displays. If you want to get into making and editing your own videos, we have a comprehensive guide to the best video editing laptops on the market right now.Still, it supports almost every type of media file, including 360-degree and 8K videos. It’s designed to work on the same computers that the original Media Player Classic worked on, which means it takes very little processing power. Helpfully, this software is also very lightweight. While the user interface as a whole is pretty sparse, the menu layout makes it relatively simple to find the controls you need. This makes it significantly easier to access and use the wealth of playback customization options. What really sets Media Player Classic – Home Cinema apart is the fact that it has customizable toolbars. In fact, the newest version is not only a strong competitor to the likes of VLC Media Player and other free playback options` but also one of the best free video players to hit the shelves. It’s come a long way since it first launched over a decade ago. Media Player Classic – Home Cinema is the updated version of the old Windows standby. You'll need to be prepared to dismiss them if you decide you only want the video player. Just be aware that the download comes with several additional programs bundled in the installer. GOM Player also supports screencast, so you can connect your computer to your television or a projector and play on a larger screen. The player is compatible with synchronous subtitles, and you can even import entire playlists using a file type such as *.pls or *.asx. The settings for tweaking video playback aren’t quite as extensive as what you’ll find in other software options, but they’re much friendlier to use when you’re just getting started with the video player.Īmong the best free video players right now, it comes with a wide variety of codecs, but it also has a searchable codec library so you can play back just about any type of clip. The software can handle 360-degree and 8K videos, as well as offers the option to play Youtube videos on your desktop. While the Groove Music and Microsoft Movies & TV apps are often forgotten, they will help you play media files on your PC without installing additional third-party software, although VLC still remains the best option for most users.GOM Player offers a lot of advanced functionality for playing back videos. Of course, don’t forget Microsoft’s official replacements for Windows Media Player 12. For most users, you’ll be better off using an alternative like VLC instead of this outdated player. You’ll have problems playing newer media formats like MKV in Windows Media Player, however. windows media player, window media player free download, windows media player. Using Windows Media Player 12 on Windows 10 probably isn’t the best option, but it will allow you to quickly play some common media files. Reliable software for playing media files. Both services allow you to import your own music collection into their apps, while also giving you access to music from other artists and musicians that you may already own. The world has moved on, so for music lovers, you may be looking for a music streaming service like Spotify or Apple Music instead. ![]() ![]() Both Kodi and Plex can be used for media playback, but if you’re looking for a great media server, Plex is what you’ll need, as it allows you to share your favorite movies and TV content to multiple devices across your network. If you’re looking for a VLC alternative, then you may prefer to give Plex or Kodi a try. It plays pretty much every type of media file, and you can even use VLC to manage music playlists or use VLC with Chromecast to play media content on a TV remotely. Plenty of free media players for Windows exist, but the best option for most users is likely to be VLC.Īs third-party media players go, VLC is the ultimate option for most Windows and Mac users. Rather than using a 10+ year old media player, there are better, more modern alternatives to Windows Media Player available for Windows users. This problem can only really be fixed by switching to an alternative media player instead. ![]() One problem with both apps, for instance, is a lack of the overall file format support you’ll see from third-party alternatives. These may be ideal replacements for Windows Media Player, or they may be lacking in the features you’d expect. By splitting Media Player’s features into two apps, however, Microsoft is trying to offer more distinctive features than the original Media Player for each intended purpose. There’s no denying, however, that Movies & TV and Groove Music don’t have the same brand recognition that Microsoft had with Windows Media Player. If you decide to rent content through the PC app, you’ll also be able to access it on an Xbox, should you wish too. In that respect, Movies & TV is designed as a competitor for other big media rental apps such as Google Play or Amazon Prime Video. ![]() This stylish little emblem contained Tn Air branding and a tiny swoosh inside a red circle in the top right hand corner. ![]() A week into his work, with the concept well underway, he was told to find the now iconic hexagonal Tn logo a prominent place on the design. These tough half-moon structures made the shoe incredibly comfortable, something Nike wanted McDowell to broadcast to the world as clearly as possible. This innovative system evenly distributed the cushioning across the length of the foot through the use of so-called hemispheres. At less than 340 grams, it was also ultra-lightweight, with other running-specific features like flex grooves in the forefoot and a performance outsole making sure the Plus stood out as a runner.īeneath all of the running tech, though, lay a piece of technology that would bring the Air Max Plus worldwide renown – Tuned Air. His solution was to introduce reflective bars up the front, from toe to tongue. As a runner himself, he found it odd that contemporary running shoes only reflected light around the heel when it was standard practice to run facing the traffic. As well as thinking of how the wearer might perceive it, he also considered how the sneaker might affect the running community. As a result, he designed them to stretch up its sides and curve around each other rather than meeting in a straight line across the top of the foot. The shape of these thin strips of thermoplastic was informed by McDowell’s desire to give the wearer an interesting view of the shoe from the top as they wore it. The TPU exoskeleton, for example, reflected the shape of Florida’s palm trees, lending structure and stability to the upper. ![]() McDowell transformed his drawings into novel concepts that were introduced across the Air Max Plus. These simple words sparked memories of his time in Florida, taking him back to the sketches he had drawn of the colours shifting in the sky at dusk and the gentle movement of the palm trees in the breeze. On discovering that the project was named Sky Air, after Joe Skyar – the man who had come up with the sneaker’s Tuned Air cushioning system – he was filled with inspiration. He couldn’t have known it at the time, but this simple vacation would soon provide the inspiration for the Nike Air Max Plus – a unique design that delighted Foot Locker.Īfter returning from his holiday, McDowell was offered a job with Nike, and his first assignment was to work on the Air Max Plus. Meanwhile, a young designer by the name of Sean McDowell was on holiday in Florida enjoying its beautiful beaches, swaying palm trees and vast sunsets. The aim was to create a shoe that would feature a breakthrough Air technology, but the retailer was unconvinced by more than 15 of Nike’s preliminary sketches. You can always change your preference by visiting 'Cookie Settings' at the bottom of the page.In 1997, Nike were in the midst of an important collaboration with Foot Locker. Blocking some types of cookies may impact your experience of the site and the services we are able to offer. ![]() Click on the different category headings to find out more and change our default settings. Because we respect your right to privacy, optional cookies are not set unless you enable them. We would like to set optional cookies to give you a better user experience and to assist us in understanding how visitors use our site. We use Strictly Necessary cookies to make our website work. The information does not usually directly identify you, but it can give you a more personalized web experience. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. ![]() In July 2018, ETRI began cooperation with Dankook University for research on precision medicine that applies AI technology to medicine. The project is designed to establish an integrated solution to treatment by completing a genetic analysis platform for cancer diagnosis and treatment. As a supervising institution, Korea University Medicine will partner with large hospitals in Korea that hold leading medical IT capabilities. In June 2017, the Ministry of Science and ICT and the Ministry of Health and Welfare officially launched K-MASTER as a national strategic project led by Korea University Medicine, as well as a project group to develop P-HIS, a hospital information system for precision medicine. The institutions that establish and use healthcare big data include the Ministry of Science and ICT, President’s Council on National ICT Strategies, Korea Institute of S&T Evaluation and Planning, Korea Institute of Science and Technology Information, National Health Insurance Service, and Health Insurance Review and Assessment Service. The Korean government is also establishing and using a healthcare big data system. This allowed the country to tap into a vast amount of treatment-related big data. In 2015, Finland introduced a national project called MY DATA to transfer ownership to data from companies to individuals. The Genomics England project was launched to analyze 100,000 sets of genome of patients with rare diseases, cancer patients, and family members of those patients with an aim to prevent diseases based on a complete analysis of genetic data of 100,000 cancer patients. government invested KRW 2 trillion won in newly established Health Social Care Information Centre (HSCIC) in 2013. government conducted gene analysis of one million people to launch the Cancer Moonshot project in 2016, which helped the country to secure data related to cancer and other various diseases. The president added that the PMI would also include a significant reduction of medical expenses. ![]() Obama announced plans to provide personally customized treatment using big data including patients’ genome data and other treatment-related data. ![]() President Barack Obama unveiled the Precision Medicine Initiative (PMI) in his State of the Union address in 2015. The keywords in the future medical paradigm include precision, prediction, prevention, and personal customization, and a number of governments have launched national medical big data projects. With the arrival of the era of big data, the new technology has recently been used in predicting diseases and to provide customized treatment. In this respect, the medical paradigm is shifting from treatment to prevention, and preventive medicine is growing increasingly important because prevention of diseases alone can reduce a large amount of social costs and improve the qualify of our longer life. ![]() Longer life expectancy, however, means longer exposure to diseases. Specifically, the Korean women born in 2030 will be the first to have a life expectancy exceeding 90 years of age. In 2017, a research team at Imperial College reported that the expected life span would soon exceed 90. This is more than double the average life span 100 years ago, when it was between 40 and 50 years of age. According to Statistics Korea, the average life expectancy in 2017 was 79.7 and 85.7 years of age for Korean men and women, respectively. |
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